Copywriting for Sales Letter

Dear [Name]:

Thank you for choosing [Bob Bly] to write a sales letter for [company].
With this confirmation, you can authorize [Bob] to begin work.  Please read it through to make sure these are terms you agree to and send a REPLY e-mail that all is fine.

FEE
[Bob's] fee to write a sales letter (including an outer envelope, a 1-2 page letter, and a reply element) is [$2,000]. New clients are required to pay the entire critique fee and half the copy fee up front. We accept credit card or check payable to [Center for Technical Communication]. We will invoice you the balance upon completion of the project. Up to two revisions are included at no extra charge unless they are based on a change in the assignment made after the copy is submitted.

DEADLINE
You will receive the first draft on [day/date] by 3:00 p.m. (Eastern time).

REVISIONS
All revisions must be assigned within 30 days of your receipt of the first draft of copy. After that, additional rewrite may be made at a fee to be negotiated separately from this agreement.

CAVEATS
If you cancel or put the project on hold once [Bob] has begun work on it, a kill fee may be applied.  Let me know if you'd like a copy of our kill fee schedule. This fee is for copywriting, which we define as creating text for promotional material from content provided by the client. Research to create original content if needed would be an additional fee to be quoted separately. Although you are not required to do so, [Bob] recommends that you send him a copy of the letter package before you print it, so he can review it, make sure the elements are positioned effectively, and make sure all revisions work effectively. Also, although [Bob] makes every effort to make your copy comply with the law, [he] is not an attorney.  Therefore, it is your responsibility to submit all copy for legal review.  You are also responsible for final proofreading of all the copy.

NEXT STEPS
If this project is a go, please reply to this email.  I will then supply a suggested list of material that [Bob] would like to have to prepare for the assignment. Then we can set up a call for you and [Bob] to discuss the project in detail.

Thanks, [Name].  We are looking forward to working with you.  Please call me if you have questions.

Regards,