Follow up is where most writers REALLY make their sales. Here, Suzanna Fitzgerald reveals two movies that illustrate how follow can work for you.
A hard sell isn’t always best. Here, Suzanna Fitzgerald shares how the soft-sell aspects of infotainment can actually be more effective, as shown in the movies.
Problem-solution style copy can be tricky to do, but Suzanna Fitzgerald reveals which movies get it right on screen so you can get it right on the page.
Conversational copy is a recommended style for winning campaigns. Here, Suzanna Fitzgerald reveals which movies have the best conversational copy tips.
Copywriting inspiration can come from anywhere — even films. Here, PWA member Suzanna Fitzgerald shares her top 2 picks for winning over an ignorant audience.
