Getting started as a freelancer can be daunting. Finding clients … the right clients … is challenging. When you leverage your strengths you’ll speed up the process. Judith Culp shows how she tapped into what she already knew to become a successful copywriter.

Finding success as a copywriter is easiest when you follow a proven path. Pay attention to the trail of success breadcrumbs left by already-successful copywriters.

The more you know about a topic or industry, the more clients value your skills. So, picking a niche can set you up for copywriting success. Steve Maurer shares how that’s worked for him.

Freelance copywriting or full time work? You can make a great living and enjoy a rewarding career either way. Les Worley shares his experiences—the ups and downs—with both.