The Goal-Gradient Effect: Why Progress Pulls People Across the Finish Line
Discover why momentum builds as the end comes into view — and how you can leverage the goal-gradient effect on our human nature in your own writing.
Read MoreThe Mere Exposure Effect: Why Repetition Builds Trust (and Loyalty)
Did your thoughtfully-crafted message fall a bit flat? Read on to learn how to apply the mere exposure effect to help you and your clients.
Read MoreThe Anchoring Effect: How Smart Copywriters Frame Value Before Price
Discover how you’ve been shaped by the anchoring effect in your own shopping habits — and how you can leverage it to win and help your own clients.
Read MoreThe Zeigarnik Effect: Why Unfinished Copy Keeps Readers Hooked
This 19th-century psychological observation could unlock new success for you. Could the Zeigarnik Effect give your writing an edge?
Read MoreHow I Became a Better Writer, Editor—and Trello Survivor—In Just 10 Days
Suzanna Pledger’s tiny experiment seemed simple and familiar. But the “sprint” she signed on for turned out to be an obstacle course…
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