Marketing

Use your “about” page to convince visitors that you’re the right person for the job. Learn about the elements to include to create an about page that is personable and effective.

Once you have your site up and running, you’ll want to spend some time enhancing it so that it is helping you generate leads. Creating a compelling opt-in bait piece is a good place to start.

Your website is like your home on the Internet. It’s where other writers and potential clients can find you and contact you. So you want it to be as effective as possible. These five elements will help it perform at its best.