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The 8 Hottest Trends in B2B Marketing and How You Can Ride Them

By Melynda Boyce | October 4, 2021
close up of laptop screen with examples of B2B content

The last year accelerated a huge shift in the B2B world, blowing open the opportunities for writers. Lisa Christoffel explains what’s up and how you get in.

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The Who, What, and How of Reaching Out to Potential Clients

By Melynda Boyce | October 11, 2021
Female with red hair and glasses holds a pen while sitting at desk with laptop and notebook, smiling confidently and looking at the camera

If you want to get into B2B, here’s where to start. Expert Lisa Christoffell gets practical with everything you must know to contact B2B clients.

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The Six Most Profitable and In-Demand B2B Projects

By Melynda Boyce | October 18, 2021
Close up of two men holding documents and coffee, with computers and smartphones nearby

Lisa Christoffel lays out the projects B2B clients are hungry for right now. And they’ll happily pay you professional rates to get them.

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What You Need to Be Hired as a B2B Writer

By Melynda Boyce | October 25, 2021
Confident Asian woman shakes male colleague's hand over laptop

If you’re ready to find new B2B clients, let pro Lisa Christoffel walk you through all you need to have, do, and say to make the right impression.

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