The Zeigarnik Effect: Why Unfinished Copy Keeps Readers Hooked
This 19th-century psychological observation could unlock new success for you. Could the Zeigarnik Effect give your writing an edge?
Read MoreThe Anchoring Effect: How Smart Copywriters Frame Value Before Price
Discover how you’ve been shaped by the anchoring effect in your own shopping habits — and how you can leverage it to win and help your own clients.
Read MoreThe Mere Exposure Effect: Why Repetition Builds Trust (and Loyalty)
Did your thoughtfully-crafted message fall a bit flat? Read on to learn how to apply the mere exposure effect to help you and your clients.
Read MoreThe Pratfall Effect: Why Imperfection Makes You More Credible
What if your instincts to hide all your flaws and growth are actually holding you back? Read on to learn how the Pratfall effect builds trust.
Read MoreThe Goal-Gradient Effect: Why Progress Pulls People Across the Finish Line
Discover why momentum builds as the end comes into view — and how you can leverage the goal-gradient effect on our human nature in your own writing.
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