Marketing
Small Steps and Kind Words Can Build a Community
Tammy Powell won the 2018 Ripple Effect writing challenge with this unique take on community. Read on to see how her “small steps” approach could help you.
Read MoreGive Your LinkedIn Profile a Spring-Cleaning
A ton of freelance copywriters have made profitable connections on LinkedIn and you can, too. Make sure your LinkedIn profile puts your best foot forward with these quick tips.
Read MoreSecret #2: You Don’t Need to Spend a Cent on Marketing to Get Copywriting Clients
When you do it right, your marketing doesn’t have to cost you a cent. You can land clients and keep the projects rolling in with just a few simple secrets and sound business practices.
Read MoreCreate a Content Map and Become a Publishing Machine
If you want to be an industry thought leader within your copywriting niche, you need to create content in the form of blog posts, articles, and special reports on a regular basis. A content map can streamline the process.
Read MoreThree Steps to Refresh Your Marketing
When you freelance, slow spots happen. If you find yourself facing a slowdown, look at is an opportunity to refresh your marketing. Here are three steps to get you started…
Read MoreJoin the PWA LinkedIn Group — And Get Involved!
Peer-to-peer interaction is a tremendous way to learn — and the ideal way to stay motivated and inspired. Start connecting with other writers in the PWA LinkedIn Group.
Read MoreReview and Refresh Your Website Copy
This series of actions steps breaks down the process of reviewing your and updating your website into an easy-to-tackle four-week process. Do this several times a year to keep your website in tip-top shape.
Read MoreDevelop your tagline
Your tagline can be a memorable sound bite for your potential clients. It should be brief, simple, and make your big promise of how you can help them. Click through for more tips.
Read MoreGet More Clients With These 8 Quick Website Tweaks
Once your freelance website is up and running, you want to maintain it and improve it. Making small changes that have the potential for big results is a smart way to update your website.
Read MoreHow to Write an Effective “About” Page
Use your “about” page to convince visitors that you’re the right person for the job. Learn about the elements to include to create an about page that is personable and effective.
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