Jon Stoltzfus: What happens AFTER you write a winning spec?

When you write a winning spec, it is really that much of a life-changing event? Jon Stoltzfus says, “YES!”

In 2014, Jon Stoltzfus had no clients and was waiting for his first big break as a writer. To make it happen, he wrote seven spec challenge entries to try and attract the kind of clients he wanted.

By 2016, Jon was on stage at AWAI’s Bootcamp event accepting a $10,000 check for his multiple successes in the spec world. In just two years, he’d become a firmly established six-figure copywriter with a schedule packed with lucrative work.

It’s wasn’t luck … and when we sat down together in June 2017, Jon explained exactly how he was able to move from that nervous pre-winner stage to successful spec challenge veteran. He’ll talk through his first client experiences, how he’s been able to turn one-time spec challenge wins into repeat business, and the ways his approach to his copy career has changed since his early days. 

Listen closely — Jon doesn’t hold back from talking about the challenges of managing a busy schedule while you’re building your writing career, revealing what marketers are actually looking for in their spec challenge winners, or sharing what you’ll want to do if you’d like to use spec challenge wins as your personal springboard to six-figure writing success. Packed with tons of practical tips for turning a winning spec into a long-lasting career, this is one interview you won’t want to miss.

Special Update:  On March 9, 2018, a leading copy industry group named Jon Stoltzfus as “the most in-demand copywriter on the planet”… making this interview especially valuable for any writer looking for tips on how to make it big in our field.