THIS Is What I Would Do If I Needed a Gig NOW

I recently offered a really good copywriting opportunity to my knights in the Marketing Camelot. (That’s my membership program for entrepreneurs, marketers, and copywriters.)

The client is looking for a full-time copywriter. And they’re willing to pay handsomely for someone with the chops to do the job.

Here’s what happened after sending out the copywriter gig announcement:

A few of my knights responded by email. Then they sat on their hands and waited for a reply.

Now… if it were ME and I really needed a gig, here’s what I would do:

STEP ONE: I would write the most creative, kick-ass, attention-grabbing email my batty brain could possibly concoct. The sole intention of this email would be to accomplish one thing and one thing only…

Get the Client’s Snail Mail
and Phone Number!

I might even say something like this:

Mr. Prospect, what I have to share with you is confidential. So confidential, in fact, that it simply CAN’T be shared by email. I’m afraid if I sent it by email it would run the risk of being seen by eyes that shouldn’t see it. Those are anyone’s eyes other than yours. (I ESPECIALLY wouldn’t want this information to get into the hands of your competitors… as you’ll soon see why.) Because what I have to share is so unique… so potentially profitable… and so downright LIFE CHANGING for you… I REFUSE to send it electronically. Once you get my FedEx package you’ll understand.

Or something like that. Which would lead me to…

STEP TWO: Every week, until I got an answer from him or her, I would send an attention-grabbing package VIA SNAIL MAIL using a little “theater”… to make sure the potential client couldn’t possibly ignore me.

“Theater” is anything that makes your letter or package unique. Like including or attaching interesting “grabbers.” Like stapling a packet of two aspirins to your letter and opening with something like this:

Dear Mr. Prospect,

As you can see I have attached two aspirin tablets to the top of this letter.

Why have I done this?

Two reasons:

1.     I’m providing these as a quick, yet temporary fix for the headache caused by your biggest business problem…

2.     And as you’ll soon see, this will be the last time you’ll need those aspirins… because what I have to share with you is the fix you’ve been looking for to cure your biggest business problem… slow sales.

Yadda, yadda yadda.

You get the idea, right?

Then if I haven’t heard from the prospect after a week or so of sending “wow” packages, I’d call him. Yeah, I’d actually use my telephone to have a CONVERSATION with a living, breathing human being… using my VOICE, not a text message. (Novel concept, I know.)

Would you like to know why this process makes you stand head and shoulders above ALL the other applicants?

Because Darn Near NOBODY Will Do It!

Most people will fire off an email (maybe two at most) and wait to hear back from the prospective client.

What kind of creativity, initiative, and intestinal fortitude does that show?

None. Nuttin’. ZERO. Any moron can send an email. And many morons do. (Too many actually.)

But a REAL man or woman… one who REALLY wants to land the gig… will go the extra mile to show the client they have a little chutzpah.

After all, a copywriting gig is really nothing more than a sales gig. So who in their right mind would want to hire some wimp who only has enough creativity (actually LACK of creativity) to send a couple lame emails?

Look, I love email marketing as much as the next guy.

But it has SERIOUS limitations.

All the big boys and big girls… the people who do big numbers in this business… don’t solely rely on email. They do whatever it takes to get on the phone with the prospect.

Or they meet with them face-to-face, belly-to-belly. THAT is where the magic happens.

So let me ask you…

Do you need a gig? Or do you need to get in front of a PWM (player with money)? A person who can write you a six-figure check in exchange for your “salesmanship in print?”

Then your answer is simple…

Wise Up and Do It MY Way!

I GUARANTEE you’ll get exponentially better results than the scared-of-their-own-shadow wimps who only rely on email.